Atlanta Mission, a nonprofit based in Atlanta, Georgia, provides critical services to thousands of unhoused individuals each year. Their offerings include emergency shelter, rehabilitation, vocational training, and transitional housing. Donations are vital to their mission. Atlanta Mission aims to challenge the stigma surrounding the unhoused by highlighting the humanity behind the issue. In this campaign, they shared the inspiring story of Maria and her daughter, Mercedes, who found hope and restoration through the organization.

The campaign featured bright, uplifting imagery, with themes of movement and progress woven throughout. A standout design element was an arrow-shaped die-cut page, adding dynamic visual interest. The booklet was anchored by a bold black-and-gold color palette and a distinctive logo, symbolizing Atlanta Mission as both a safe haven for the city's most vulnerable and a beacon of hope on the path to recovery.