This was a particularly meaningful project for a longtime client, Focused Community Strategies (FCS). FCS does deeply impactful work in Southside Atlanta, partnering with the community to revitalize neighborhoods, empower residents, and support long-term development and training. The goal of this rebrand was to evolve their identity from youthful to well-established—reflecting decades of trusted service—while honoring the essence of their original brand.

To achieve this, our team focused on three core solutions:

First, we refined the logo by softening its textured edges, creating a cleaner and more modern form. Next, we deepened the original color palette to reflect a more mature tone while preserving its vibrancy and the symbolic colored rings representing FCS’s four key pillars. This update also improved digital accessibility for users with visual impairments and boosted SEO performance. Finally, we introduced new typography that aligns with the updated logo and reinforces the brand’s evolved identity.